Monster Energy’s “Pour It On” Campaign Benefits The Asterisk Medical Unit With 6K @ Glen Helen & Hangtown

Fans kick in a buck a can for the normally free Monster Energy product being sampled and Monster fronts the money to Asterisk in win/win deal!


CORONA, Calif., (June 5, 2008) – Motocross fans at California’s Glen Helen (San Bernardino) and Hangtown (Prairie City) rounds of the 2008 AMA Toyota Motocross Championship the past two weekends were happy to pay for the normally free Monster Energy product at the MX Nationals events as 100-percent of the dollar-per-can promotion went to benefit the Asterisk Mobile Medical Center.

The joint deal dubbed “Pour It On” was struck between officials at Monster Energy and Asterisk, makers of state-of-the-art Knee Protection Systems and other protective gear for motocross racers. Figuring that the Corona, Calif.-based Hansen Beverage Co., maker of Monster Energy, already has solid foothold in the Los Angeles market, it was though that motocross fans wouldn’t have a problem kicking in a buck for the sample can they normally receive for free – especially considering all of the proceeds were going to the Asterisk Mobile Medical Center, its staff and supplies.

“Monster Energy continues to step up in their support of the motocross community,” said Asterisk’s Tom Carson. “They came to us with this opportunity to help support the Asterisk Mobile Medical Center and we are very fortunate to work with them.”

All totaled, Monster Energy’s promotion brought in $6,233 ($2,520 at Glen Helen and $3,713 at Hangtown) for the non-profit operation that offers vital at-track medical assistance to the racers.

Monster Energy supports the sport. Be it MX, SX, Trophy Trucks, road racing, supermoto, off-road, FMX, skate, MTB, off-road, surf, snow, BMX – name it – the athletes are rocking’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80” and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. Everyone at the MX Nationals is diggin’ ‘em – so will you. On the ‘Net at www.monsterenergy.com .